How does one know when sustainable development has finally hit the mainstream? When a television producer creates a game show based on SD and knowledge.
Think of the power of TV audiences learning about climate change solutions through competition driven by the level of SD sophistication of contestants. These programs will easily attract millions of viewers for each episode -- all potential evangelists for clean energy and sustainable smart choices.
Coming to your 4 screens some time in 2009-2010 -(working title) Absolutely Green, will go into production later this year. I was the format and content consultant for this program which is a mashup of game shows with an SD twist. The more domain knowledge contestants have about climate change, energy efficiency and general home environments, the farther they will go.
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